MYTH, MADE TANGIBLE.
HEXED is an independent Finnish cosmetics, fragrance and lifestyle brand shaped by Finnish nature, folklore and mythology.
Our story and commitments
What is hexed
born from myth-made for rebellion
our inspiration
FROM FINNISH NATURE, MYTH TAKES FORM.
HEXED gives physical form to the myths, landscapes and darker seasons of Finland. We listen to the people within our world and develop each product for them — never for an imagined average.
We work closely with carefully selected specialists in Finland and beyond, bringing the world of HEXED into every stage of development. Together, we challenge familiar formulas and conventions to create something unmistakably our own — guided by respect for northern nature, carefully considered ingredients and materials, and the balance between them.
Objects made to be used, worn and kept.
#1
The Four Offerings
Not just a world. Something you can wear, burn, and live with.
The wind. The water. The root. The ember.
Four forces, sealed in glass.
Not sold. Found — by those already on the list.
#2
Our commitments
Created with Meaning
We do not create to follow what already exists. Every product is given a mythology, a story and a reason to belong within the world of HEXED. We create what we once searched for ourselves — something with identity, purpose and a world to belong to.
Responsibility in Progress
We choose our partners, materials and methods with care. We ask questions, examine the details and never assume that today’s solution is the final one. For us, responsibility is not a finished claim, but a commitment to keep learning, questioning and improving.
Our values
Rooted in the North - Inspired by the North. Created with respect for the land.
Created with Meaning - Not made to follow. Made to give story, purpose and belonging.
Responsibility in Progress - Carefully considered today. Questioned and improved tomorrow.
Born from Finnish nature and shaped by myth, Hexed turns cosmetics and scent into something you can carry into the everyday.
Made in Finland with carefully chosen ingredients, each formula is developed with care from its first idea to the finished product.
Every product carries a fragment of Imra — a world of old stories, dark forests and things that refuse to be forgotten.
We built a world. We would open its doors to you.
HEXED was made by two people who wanted something that felt real.
Tiia brought eighties music and a love of the land. Antti brought a guitar and the imagery of death metal. Both of us grew up on fantasy, on witchcraft and the occult, on the darker side of things — and on long walks through forests and graveyards.
We make it for the ones who don't fit the pink mould. The ones who see more in black. The ones who can see every colour the grey, hard earth is holding.
Our world is dark, elegant, timeless, and true.
Our values
HEXED exists for those who never found themselves in the ordinary.
We create products, stories and experiences inspired by Nordic mythology and the wild beauty of the North.
Every ingredient, every collaboration and every creation is chosen with care—not because perfection exists, but because compromise is never our goal.
Our stories are myths.
Our product claims are grounded in evidence.
As HEXED grows, our responsibility to the nature that inspired us grows with it.
About us
From A to Z
THE WORLD
Every product begins with a place, character or story from Imra. The mythology shapes its mood, scent and final form.
THE FORMULAS
Our cosmetic formulas are developed and made in Finland with carefully chosen ingredients and experienced manufacturing partners.
THE DETAILS
From fragrance and illustration to packaging and texture, every detail is designed to make the imagined world tangible.